KUALA LUMPUR: The Malaysia Autoshow 2023 has broken the billion-ringgit threshold with original equipment manufacturers recording RM1 billion in potential sales.
In a statement, the Malaysia Automotive, Robotics and Internet of Things Institute (MARii) said the May 4-7 event closed with the strongest-ever support from the industry, with about 2,200 vehicle bookings, 6,800 sales leads, and 190,000 visitors.
One of the significant takeaways from the event was a surge in interest in electric vehicles (EVs), which generated 41% of total bookings.
“The manufacturers provided the opportunity for visitors to book their EVs during the event, indicating growing demand for environmentally friendly vehicles, and increasing awareness of the benefits of EVs,” it said.
In addition to the latest cars and technology, Malaysia's national brands took the centre stage with new concepts and product offerings, the statement said.
Perodua showcased the Perodua EMO (Electric Motion Online). Proton also unveiled the X90. Other notable brands including GWM, Honda, Toyota, Chery, Kia and EONs put up a strong line-up of their latest models of both internal combustion engine and electrical variants, the statement said.
The event also showcased EV models from BMW, Mercedes-Benz and Lotus, while the Malaysia Bike Show held concurrently saw launches of various two-wheeler brands, such as Modenas/Kawasaki, Aveta, and other brands under Mforce.
According to MARii, a total of 3,500 test drives and 2,800 test rides were recorded, translating into about 17,000km over the four-day event.
MARii chief executive officer Azrul Reza Aziz said the large attendance and the strongest-ever autoshow ever put together were a testament to the industry's continuous growth and excitement for things to come.
“MARii aims to repay your trust by bringing in more for our industry and consumers in future editions of the Malaysia Autoshow,” he added.
Source : The Edge Markets